We are a Global Distribution Company in the Battery Industry engaged in both Marketing and providing after sales service in more than one geographical location and there is no other player like us in the industry. This ability of ours puts us as a preferred supplier to OEM Customers. For end users we are a one stop total solutions provider from supply of battery to provding regular after sales service to prevent sudden breakdown / stoppages and provider of maintenance contracts fore servicing & upkeep of battery with guaranteed free replacements in the event of failure over a 4 year period

We have a proven and flexible business model which enables us to achieve rapid and cost effective organic growth. This business model is scalable and replicable across diversified products & geopraphic markets. Since establisghment we have evolved from a single country, single product to 12 products & 12 countries representing 6 brands. Our expnsion has been possible as a result of pursuing growth strategies by exploiting adjacent opportunities which share customers, cost, capabilities and distribution channels with our existing products.

We have successfully combined sourcing capabilities with destination market capabilities. Sourcing is one of our key core competencies. Based on our track record we have been able to identify good products and forge very strong relationship with the manufacturers and have been very successful in promoting the brands and creating customer awareness to the brand thereby creating a market for the product where none existed.

At the same time, we have developed strong relationship with our customers in the destination markets, many of whom are well known large multinationals, by providing them with timely, consistent & reliable supplies and good after sales service. The stregth of our market capabilities in the destination market is a result of the various value added service we provide to our customers including good quality products at competitive prices, 24 Hour service backup, free delivery / pickup, maintenance agreements with 4 year free replacement, immediate replacement of faulty products and customised solutions like rentals of battery, giving a new battery on loan if the required battery is out of stock.

We have a professional and experienced management team recruited locally to run each of our business who have been in the industry for over 12 - 15 years. At the lower levels constant training & support is provided to people on the workshop floor and service technicians to upgrade their skills in assembling, servicing and identifying problems with the battery.

We aim to grow our business and volumes by taking advantage of adjacent opportunities in potential businesses, which share geographies, product & customers. We intend to use our scalable and replicable business model model to capitalise on such opportunities with minimal execution risk

We focus on the following adjacent opportunities :

• Geographical market adjacency - we expand into new geographic markets where we are able to distribute our existing products and replicate our existing distribution chains.
• Product adjacency - we expand into new products which can be sourced through existing supply chain infrastructure in origination market to existing customers.
• Customer adjacency - we take on new customers who are located in markets where we have a presence and who needs a product that we can source through our existing origination infrastructure.
• Supplier adjacency - we selectively add on suppliers of new products who can deliver a good quality product at competitive prices which can be distributed through our existing distribution infrastructure.

Future Strategy

We will continue to focus on securing growth by expanding into new origins and markets, expanding our product portfolio and enhancing margins through deeper penetration into the supply chain by taking stakes in the manufacturing facilities. We are constantly trying to develop new ways of serving our customers including offering more value added service.

We believe in discharging our responsibility towards shareholders not only by delivering strong financial results but by evolving a sustainable business run on ethical values and by taking good care of all stakeholders in business like employees, customers & suppliers